• Lead the B2B2C patient acquisition and retention strategy by designing a multichannel, integrated marketing program that drives new patient enrollments and achieves growth goals. • Monitor and analyze acquisition and retention metrics to support continuous improvement. • Create an A/B testing framework to inform tactical growth levers and validate strategic decisions. • Design and own the execution of acquisition strategy, including hands-on campaign build out in CRM, digital marketing, and dialer tools. • Oversee operations of our contact center and direct a team of supervisors for outbound enrollment and customer service teams. • Guide creative development and messaging of outreach materials and webpages to further optimize conversion. • Work with clinical and analytics teams to establish and iteratively refine audience segmentation to inform targeting and messaging decisions. • Work with our account management team to decrease friction in physician referrals and ensure a strong hand off into the sign-up experience. • Create clear processes, documentation, and operating rhythms to ensure scalable and repeatable growth engines for inbound and outbound enrollments. • Manage vendor relationships as needed, including evaluating AI-first vendors around eligibility and benefits checks, chatbot and drip marketing, self-scheduling interfaces, agentic AI tooling, and more. • Ensure all patient-facing marketing materials and acquisition strategies meet legal and regulatory standards. • Stay current on the newest approaches to patient acquisition to continuously adopt innovative and effective outreach and acquisition tools spanning digital, traditional, and AI-supported strategies.