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Role Description

The Demand Gen Manager is responsible for generating marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.

Key Responsibilities

• Lead Generation:
  • Generate qualified marketing leads through new paid, owned and earned channels to support our aggressive growth plans.
  • Optimize and expand existing channels to generate more leads, improve conversion rates and ROI.
  • Identify and test new Demand Gen channels and programs that drive new leads.
  • Manage outside partners who help execute specific paid advertising campaigns.
• Lead Nurturing:
  • Creating nurturing program to move leads through the funnel from MQL to SQL.
  • Working with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance.
  • Working with Marketing Ops to report on and identify areas for conversion improvement.
• Cross-Functional Collaboration:
  • Work closely with the Brand & Content teams to create images, content, landing pages, and other assets necessary for lead generation campaigns across multiple channels, while maintaining a unified message and brand promise.
  • Work closely with Sales, Product Marketing, and Customer Success to ensure cohesive messaging and shared goals.
  • Partner with your other Demand Gen team members to coordinate campaign calendars, share insights, and optimize performance across channels.
• Reporting & Optimization:
  • Measure, analyze, and report on demand gen channel performance and ROI.
  • Continuously test and iterate to improve conversion rates and pipeline velocity.
  • Manage budget allocation across demand gen programs and channels.

Qualifications

• 5+ years experience in Marketing Demand Gen in B2B high growth SaaS.
• Experience partnering with outside agencies to accelerate testing and execution.
• Experience with content syndication platforms, trade media, and association marketing.
• Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads.
• Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
• Experience managing marketing campaign budgets.
• Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC.
• Experience with Hubspot required.
• Experience with SFDC required, experience with SugarCRM preferred.
• Experience with WordPress, basic HTML, Zapier, Typeform preferred.
• Knowledge of the automotive industry a plus.
• Some travel might be required.

Benefits

• Base Salary: $100,000 - $115,000/yr
• Comprehensive health, vision, and dental insurance.
• Employer-paid short- and long-term disability and life insurance.
• 401(k) with competitive company match.
• Flexible vacation policy and 11 paid holidays.
• Home office setup support.
• Ongoing professional development opportunities.

Company Description

Dynatron Software is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealerships and service departments. Our proprietary analytics and workflow tools empower service leaders to boost profitability, enhance customer satisfaction, and unlock operational excellence.

We’re scaling fast, backed by strong market momentum, proven customer success, and accelerating demand. We’re looking for dynamic, high-impact leaders to help us expand our footprint and shape the next chapter of Dynatron’s growth.