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Role Description

Sezzle is seeking a General Manager, Loyalty & Marketplace to build and scale a high-growth business unit at the intersection of consumer engagement, merchant monetization, and fintech innovation.

• Own the strategy, P&L, product vision, and go-to-market execution for Sezzle’s Loyalty and Marketplace ecosystem.
• Define and execute the long-term vision for Sezzle’s Loyalty & Marketplace ecosystem.
• Own full P&L responsibility of loyalty and marketplace products, including revenue growth, margin optimization, and cost discipline.
• Develop multi-year roadmap aligned with Sezzle’s broader consumer and merchant strategy.
• Design compelling loyalty mechanics that drive frequency, retention, and LTV.
• Lead development of merchant-funded offers, rewards, and gamified engagement features.
• Drive personalization and discovery strategies within Sezzle’s app and marketplace.
• Build scalable monetization models, including sponsored placements, merchant-funded promotions, affiliate revenue, and data-driven retail media solutions.
• Partner with Sales and Merchant Success to embed loyalty and marketplace offerings into merchant contracts.
• Identify new revenue streams that increase merchant ROI and Sezzle ARPU.
• Partner closely with Product, Engineering, Data, Marketing, and Sales to execute roadmap.
• Translate business objectives into prioritized product requirements.
• Establish KPIs and performance dashboards across engagement, revenue, and merchant ROI.
• Build and lead a high-performing team across strategy, partnerships, and operations.
• Establish scalable processes for merchant onboarding, campaign management, and performance reporting.
• Drive continuous experimentation and optimization.

Qualifications

• 10+ years of experience in fintech, marketplaces, retail media, loyalty, or consumer tech.
• Proven experience owning a P&L or leading a GM-style business unit.
• Demonstrated success building or scaling a two-sided marketplace or loyalty platform.
• Strong understanding of consumer lifecycle metrics (LTV, CAC, retention, frequency).
• Experience with merchant-funded promotions, affiliate programs, or retail media networks.
• Strategic thinker with hands-on execution ability.
• Data-driven decision maker with strong financial acumen.
• Experience with data analysis and/or software engineering.
• Exceptional leadership and cross-functional collaboration skills.
• Experience in BNPL, payments, or consumer financial services is a strong plus.

Requirements

• Increased consumer frequency and retention attributable to loyalty features.
• Material growth in merchant-funded revenue and marketplace monetization.
• Launch of scalable retail media or sponsored merchant placements.
• Improved merchant ROI and measurable uplift in GMV through loyalty initiatives.
• Establishment of a repeatable operating model for marketplace growth.

Benefits

• Unlimited PTO, volunteer hours and sabbatical
• Life, STD/LTD, medical, dental and vision insurance
• Highly discounted LifeTime gym membership
• 401k with match
• Collaborative fun co-workers
• The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals