• Manage and grow a defined geographic territory through strategic prospecting and account development • Generate new business through cold calling, site visits, referrals, and industry networking • Sell high-value capital equipment to commercial, industrial, or municipal clients • Conduct on-site product demonstrations, needs assessments, and facility walk-throughs • Develop customized proposals, quotes, and ROI justifications for customers • Navigate complex sales cycles involving multiple decision-makers (operations, finance, executive leadership) • Negotiate pricing, contract terms, and financing/leasing options • Maintain and manage a robust sales pipeline using CRM tools • Consistently meet or exceed monthly, quarterly, and annual revenue targets • Track market trends and competitor activity to strengthen positioning • Collaborate with engineering, service, and operations teams to ensure successful project execution • Provide post-sale follow-up to drive repeat business and long-term client relationships • Attend trade shows, industry events, and networking functions to expand market presence • Forecast territory revenue and provide regular performance reporting to leadership