• Demonstrate effective selling skills and product understanding to uncover customer needs to position an appropriate Radiometer product solution • Build in-depth knowledge of CRM and funnel management tools and applies these skills consistently to qualify customer opportunities, build opportunity pipeline, and make business decisions • Maintains records and communications with customer base through MS Dynamics CRM tool • Effectively coordinate with outside field sales representatives to assist in driving revenue growth for blood gas, sampler, and IT solutions within assigned region • Execute targeted marketing campaigns to create new business opportunities, grow existing opportunities, and help retain our current customer base • Execute out-bound cold calling initiatives: Conduct targeted outreach to generate demand and drive additional growth