EZ Texting

The fastest & easiest way for SMBs to connect w/ customers

VP of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteTeam 51-200Since 2005Company SiteLinkedIn

Location

California + 9 moreAll locations: California, District of Columbia, Florida, New York, Massachusetts, Missouri, Pennsylvania, Tennessee, Texas, Washington

Posted

17 days ago

Salary

$205.9K - $363.4K / year

Bachelor Degree12 yrs expEnglishAIAnalyticsMarketing AutomationMartechPaid MediaPerformance MarketingSearchSeo

Job Description

• Hold full accountability for marketing-driven ARR across self-service and sales-assisted segments, tied to unit economics and payback discipline. • Own and scale the sales-assisted growth motion as a core revenue engine. • Build and scale a diversified acquisition engine across paid, organic, partner, and lifecycle channels. • Set clear performance targets and allocate investment based on measurable return and unit economics. • Establish disciplined management of CAC, payback, and cohort quality. • Define and elevate EZ Texting’s positioning and differentiation in the SMS and messaging category. • Improve full-funnel performance from acquisition through activation, retention, and expansion. • Partner with Product and Customer Success to increase engagement, loyalty, and customer lifetime value. • Ensure durable visibility across search, competitive ecosystems, and AI-driven discovery platforms. • Lead and develop a high-performing marketing organization with clear accountability and execution rigor. • Build scalable operating cadence, analytics infrastructure, and MarTech systems to support growth. • Manage agency and vendor partners with clear outcomes, performance standards, and ROI discipline. • Operate as a player-coach in a lean environment, balancing strategic leadership with hands-on execution.

Job Requirements

  • 12+ years of progressive marketing leadership experience in SaaS or subscription businesses, ideally within marketing technology.
  • 7+ years leading growth strategies for SMB and MidMarket audiences, including direct-to-purchase SaaS motions tied to ARR outcomes.
  • Proven success driving measurable ARR growth in competitive, performance-oriented markets.
  • Experience presenting to and reporting at the board level, translating marketing performance, investment strategy, and unit economics into clear, decision-oriented insights.
  • Deep expertise across demand generation, performance marketing, SEO, lifecycle/customer marketing, and product positioning.
  • Strong command of unit economics, including LTV, payback, churn, and cohort dynamics.
  • Experience managing significant paid media investment with clear revenue accountability.
  • Demonstrated ability to build scalable marketing systems, analytics rigor, and high-performing teams.
  • Demonstrated experience integrating AI into marketing strategy and operations, including automation, optimization, analytics, and visibility within AI-driven discovery platforms.

Benefits

  • 100% Employee Sponsored Medical, Dental, Vision Coverage
  • Pre-Tax Benefits, Fertility Benefits, and more
  • 401k Plan Options
  • Unlimited PTO, Disconnect Days, Paid Holidays, and more
  • Home Office Stipend
  • Remote Flex Stipend
  • Cell-Phone/Internet Stipend
  • DoorDash Subscription
  • And More!!!

Related Categories

Related Job Pages

More Chief Marketing Officer Jobs

Chief Marketing Officer17 days ago
Full TimeRemoteTeam 10,001+Since 1889H1B Sponsor

Marketing Director driving growth for Lender Businesses at First American

Arizona + 3 moreAll locations: Arizona, Nevada, Oregon, Washington
$148.6K - $198.2K / year

Director of Marketing

Jonas Software

Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Jonas is comprised of over 65 distinct brands, each a respected leader in its domain. Jonas’ vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of “Software for Life.” Committed to technology, product innovation, quality, and exceptional customer service. Supports over 60,000 customers in more than 30 countries. Employs over 6,000 skilled professionals, including industry experts and technology specialists. Headquartered in Canada with a global footprint and offices around the world. A 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.

Chief Marketing Officer17 days ago
Full TimeRemoteTeam 1,001-5,000H1B No Sponsor

Director of Marketing leading full-funnel growth strategy for BuildZoom Data

California
Full TimeRemoteTeam 10,001+Since 1994H1B No Sponsor

Vice President (Physician) driving clinical excellence in kidney care

California
$200K - $325K / year

Staff Ecosystem Analyst

Cash App

Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, instantly available and universally accessible.

Chief Marketing Officer18 days ago
Full TimeRemoteTeam 3,500Since 2013

The Staff Ecosystem Analyst will lead strategic data initiatives, synthesize insights, collaborate cross-functionally, and leverage advanced analytics to influence company strategy, focusing on user behavior across Block's brands.

PythonRSnowflakeSQLTableau
California