Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteTeam 10,001+Since 1889H1B SponsorCompany SiteLinkedIn

Location

Arizona + 3 moreAll locations: Arizona, Nevada, Oregon, Washington

Posted

17 days ago

Salary

$148.6K - $198.2K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Own Strategy & Divisional Marketing OKRs • Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives. • Set & Drive KPI Accountability • Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI. • Build executive-ready performance narratives tied to business impact. • Lead & Develop a High-Performing Team • Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes. • Allocate and optimize marketing investment to maximize measurable return and support growth priorities. • Partner with Sales & BU Leaders • Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity. • Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention. • Build shared accountability for revenue outcomes through joint planning and performance transparency. • Leverage COE Partnerships • Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams. • Ensure marketing resources drive divisional results. • Elevate Product Positioning & Sales Enablement • Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools. • Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making. • Advance Martech & Funnel Maturity • Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue. • Elevate attribution clarity and funnel transparency. • Protect & Evolve the Brand • Ensure lender-facing marketing for all brands/companies reinforces First American’s reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation.

Job Requirements

  • 10+ years of B2B marketing experience (Mortgage, Financial Services, or Fintech preferred)
  • Proven experience owning OKRs and delivering measurable revenue impact
  • Strong leadership experience managing and developing teams
  • Experience operating in matrixed organizations with multiple stakeholders
  • Budget ownership and performance accountability experience
  • Strong understanding of CRM, marketing automation, attribution, and funnel analytics
  • Prior experience engaging in mortgage‑banking conferences that support the lending ecosystem is preferred
  • Executive-level communication and presentation skills.

Benefits

  • Medical
  • Dental
  • Vision
  • 401k
  • PTO/paid sick leave
  • Employee stock purchase plan

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