• Meets monthly, quarterly, and annual financial targets (KPI’s) by identifying new prospective customers and generating new accounts. • Identifies underlying business problems and unique requirements for potential WEX clients through the use of open-ended questions to uncover needs, wants and challenges. • Works in a phone queue (taking incoming calls from prospects) and makes outbound calls to follow up. • Links WEX product features and benefits to the potential clients’ needs. • Creates and conducts effective proposal presentations and responses that identify prospective customers’ business problems, the effects of the problems, and the WEX solutions to their problems. • Maintains industry knowledge including knowledge of the competitive landscape. • Actively seeks out additional training on new products and provides feedback to product development groups regarding customer challenges and potential modifications or new WEX products that could resolve those challenges. • Demonstrates the ability to gather and submit detailed business information for underwriting and pricing. • Maintains accurate records of all sales activities including sales calls, presentations, closed sales, and follow-up activities including the use of Sales Force to maintain accurate records to maximize portfolio potential. • Negotiates non-standard payment terms with new applicants. • Anticipates and seeks out potential customers’ objections and concerns. • Responds to unexpected or challenging questions, price questions, and objections. • Understands and leverages the relationship between benefits, value, and price to acquire new customers. • Coordinates the implementation and delivery of WEX Fleet products to new customers. • Maintains close contacts with customers and establishes a comprehensive customer experience that includes consultation and analysis. • Maintains contact with all new customers in portfolio to ensure high levels of client satisfaction. • Follow up on customer issues to ensure resolution through appropriate internal and external resources. • Plans potential and customer contacts ensuring proper balance is maintained between existing customers and prospective customers. • Builds a sufficient pipeline of new customers to maintain a portfolio.