• Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies. • Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint. • Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics. • Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps. • Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization. • Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success. • Collaborate with channel owners on cross-channel creative testing. • Translate performance data and insights into clear, actionable recommendations for creative optimization. • Ensure learnings are documented and shared to inform future work and strategic decisions.