• Develop creative strategies and high-impact hooks optimized for the first 1 to 3 seconds of paid ads • Generate multiple creative angles per product and campaign quickly and consistently • Apply direct-response principles across messaging, structure, and visual storytelling • Produce approximately 20 paid social creatives per week for Meta placements • Edit short-form video ads for Reels, Feed, and Stories • Create multiple hook, format, and copy variations per concept • Partner with the Performance Manager to analyze CTR, CPA, retention, and creative fatigue • Rapidly iterate winning ads and pause underperforming creatives • Refresh creatives proactively before performance declines • Translate insights from past tests into new creative executions • Use AI and automation tools to improve speed and output quality • Collaborate closely with the Growth and E-commerce Manager and Social Media Assistant • Turn performance data into actionable creative briefs • Receive feedback constructively and iterate quickly without ego • Manage and guide content creators when needed to diversify footage and angles