• Lead creative discovery and translate insights into clear, actionable concepts, messaging strategies, and visual direction. • Serve as the creative subject-matter expert in client meetings, presenting recommendations, findings, and creative testing insights. • Build, implement, and oversee creative quality assurance processes across copy, design, and production workflows. • Partner with campaign delivery teams to ensure creative aligns with audience strategy, funnel objectives, and platform-specific best practices. • Develop and maintain creative briefs, templates, and documentation that standardize execution and improve efficiency. • Identify opportunities for creative testing and collaborate on test design, execution, and performance review. • Drive adoption of AI-enabled tools to enhance creative efficiency, support variant generation, and scale output.