• Lead the functional and technical sales process with a coordinated focus on solutions development across NiCE’s portfolio through discovery and requirements gathering, validation and demonstration • Deliver demonstrations that align the NiCE portfolio with the customer’s business challenges • Identify all functional and technical challenges of assigned accounts • Manage and interpret customer requirements and use astute questioning skills to understand, anticipate and exceed customer needs • Influence and educate clients that NiCE’s solution will best satisfy their needs in terms of ease of use, quality, benefit, and value • Lead in all technical aspects of the sales process • Assist with the definition and execution of successful proof of concepts (POC), where appropriate • Actively contribute to a team approach with account executives and overlay teams • Able to promptly respond to functional and technical elements of RFIs/RFPs