• Support execution of ABM and demand generation campaigns aligned to defined audiences, accounts, and growth priorities • Assist with campaign build, launch, and maintenance across marketing systems (e.g., email, social media, website landing pages, and paid programs) • Help translate target account lists, personas, and campaign goals into executable marketing tactics • Monitor campaign performance and make recommendations for optimization based on engagement and conversion data • Draft and adapt campaign content, including email, paid ad, and landing page copy aligned to campaign objectives • Support development of campaign collateral and support assets (e.g., one-pagers, webinar follow-up materials, event assets, etc) using existing templates and brand guidelines • Iterate on copy and assets based on performance insights and feedback • Coordinate with Sales and Account Management to support campaign alignment, handoff, and follow-up • Prepare and present internal teams with campaign context, timelines, and performance insights • Support creation and organization of campaign assets, templates, and documentation • Track and report on campaign performance, including target account engagement and reach, lead volume, conversion, and pipeline contribution • Assist with maintaining dashboards and performance summaries • Identify opportunities to improve campaign effectiveness and execution efficiency • Performs other duties as needed.