• Own and scale non-paid and hybrid pipeline creation post-Series A. • Turn brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline. • Lead all growth initiatives outside of paid acquisition and classic inbound. • Work closely with the VP of Marketing (who owns paid, inbound, funnel infrastructure, and product marketing) and Sales leadership. • Increase qualified pipeline and deal velocity through creative, scalable demand generation initiatives. • Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation. • Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media. • Build and manage a portfolio of revenue-relevant partnerships. • Own executive, brand, and product narratives across social and community channels. • Define and execute a PR and earned media strategy.