Act Second is a premier consulting and creative studio for a new generation of brand builders. We operate at the intersection of Strategy, Marketing, Digital, and Creativity, supporting established brands and incubating new ventures. We build scalable performance marketing engines across multiple platforms—combining paid media, content, and data to deliver measurable, sustainable growth.

Job Description

We’re looking for a Senior Paid Media Specialist with deep, hands-on experience running campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads. You will own performance for key client accounts and Act Second Ventures brands—leading strategy, execution, and optimization of high-performing paid campaigns.

This role blends growth strategy, media buying, experimentation, and insight generation. You’ll be responsible for channel planning, full-funnel architecture, budget ownership, campaign setup, optimization, and reporting. As a senior member of the team, you’ll also help refine best practices, mentor junior specialists, and act as a strategic partner to clients and internal stakeholders.

Key Responsibilities

Strategy & Planning

• Lead the development of multi-platform media strategies tailored to client and venture objectives (acquisition, retention, awareness, LTV).
• Define testing roadmaps, audience frameworks, and creative strategies across Meta, TikTok, and Google.
• Recommend media mix, budget allocation, and scaling plans based on performance data and business goals.

Campaign Execution

• Build, launch, and manage paid campaigns across:
• Meta Ads Manager (Facebook & Instagram)
• TikTok Ads Manager
• Google Ads (Search, Shopping, YouTube, Display)
• Design campaign and account structures that support testing, measurement, and scalability.
• Ensure proper tracking, attribution, and event configuration in collaboration with analytics/technical teams. 
• Manage and optimize catalog feeds from Shopify.

Optimization & Scaling

• Monitor performance daily and proactively optimize bids, budgets, audiences, creatives, and placements to hit ROAS, CAC, or CPA targets.
• Run structured A/B and multivariate tests to validate hypotheses and continuously improve performance.
• Identify and execute scaling opportunities while maintaining efficiency and protecting margins.

Creative & Cross-Functional Collaboration

• Brief design, content, and UGC teams on creative concepts, angles, and formats tailored to each platform and funnel stage.
• Collaborate closely with copywriters and strategists to align messaging, targeting, and offers.
• Provide clear, data-backed creative feedback to iterate towards top-performing assets.

Reporting, Insights & Client Leadership

• Build weekly and monthly performance reports with clear, actionable insights and strategic recommendations.
• Present results to internal stakeholders and clients, translating performance data into business impact and next steps.
• Contribute to playbooks, frameworks, and internal documentation to elevate Act Second’s paid media practice.
• Support/mentor junior paid media specialists and help review their work where needed.