• Own the strategic oversight and execution of IME’s marketing programs, ensuring alignment with business objectives and partner needs • Lead and manage marketing team, setting priorities, performance expectations, and quality standards • Establish scalable processes and best practices for creative production, digital marketing execution, and program launches • Oversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materials • Provide executive-level guidance on branding, visual identity, and customer-facing communications • Partner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready • Direct ongoing maintenance and optimization of existing programs, including: - Retailer websites and landing pages within Umbraco CMS - Email campaigns and program communications within Salesforce Marketing Cloud • Lead the setup and rollout of new marketing programs, including: - Standing up new retailer websites and digital experiences - Designing email strategies, matrices, and campaign frameworks • Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadership • Ensure consistent documentation and asset libraries are maintained across all programs • Serve as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendations • Represent marketing initiatives confidently with senior and executive stakeholders • Any other responsibilities as assigned