• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes • Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers • Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities • Design & execute 1:Few Account-Based Marketing (ABM) initiatives • Track, analyze, and optimize programs and ABM initiatives • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes • Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs • Build and maintain a complete and accurate account and contact database