• Lead the strategy and execution of our field marketing and events programs across North America. • Build a scalable events engine that drives brand awareness, pipeline creation, and market penetration. • Own the field events portfolio end-to-end: selecting and prioritizing programs, developing repeatable playbooks, ensuring strong execution, and driving measurable results. • Create and manage an annual and quarterly events roadmap, balancing trade shows, conferences, executive dinners, roundtables, and regional field events. • Research, qualify, and recommend revenue-focused and strategically aligned events and sponsorships. • Collaborate deeply with Sales leadership to align field investments to territory plans, target accounts, and pipeline goals. • Partner with Product Marketing and broader Marketing leadership to ensure messaging is consistent and aligned to buyer needs. • Build strong alignment with SDR/BDR teams to ensure effective lead follow-up and post-event conversion. • Establish best practices and scalable playbooks for event planning, promotion, and post-event follow-up motions. • Measure and report event performance and provide insights to Marketing and Sales teams on regional event performance.