• Coach a team of 6-8 experienced-to-entry-level field sales representatives. • Meet/exceed goals by leading and mentoring reps in their territories. • Initiate sales strategies and plans to generate new business. • Educate and model effective buying conversations within the sales cycle. • Evaluate and provide regular, ongoing verbal and written feedback on rep performance by conducting weekly check-ins to advance performance and development. • Be accountable for accurate monthly sales forecasts and set and coach to performance goals accordingly. • Report outcomes for the pipeline using Salesforce, PowerBI and Excel. • Ride with reps to advance key customer relationships, discuss pricing, and close deals. • Analyze and control expenditures and budget. • Support product & sales skills training initiatives; monitor, evaluate and advance the skill level of entire sales team. • Assess activities and products of competitors to build territory strategies. • Facilitate and play key role at sales meetings and conferences.