• Serve as a primary administrator for Salesforce, supporting Sales Cloud, Service Cloud, and Experience Cloud. • Design, build, and maintain automation using Salesforce Flow, validation rules, and scalable configuration best practices. • Support advanced customization needs where applicable (Apex is a bonus, but not required). • Partner closely with Marketing, Sales, Customer Experience, and leadership to understand business objectives and translate them into scalable operational solutions. • Act as a discovery-driven problem solver: gather requirements, challenge assumptions, and design solutions that drive measurable outcomes (not just ticket fulfillment). • Own and improve GTM systems integrations and workflows across the revenue tech stack (Salesforce, HubSpot, support tools, scheduling tools, enrichment platforms, etc.). • Maintain strong data governance across pipeline, activity, forecasting, lifecycle, and customer reporting to ensure trust in business decision-making. • Build and maintain dashboards and reporting outputs for leadership using Power BI or comparable BI tools. • Identify trends in revenue data and proactively generate insights (pipeline health, stage conversion, funnel bottlenecks, adoption drop-off, churn risk indicators). • Improve frontline productivity by designing systems that reduce manual CRM burden and increase automation of data capture wherever possible. • Build processes and workflows with a strong bias toward scalability, consistency, and long-term maintainability. • Aggressively reduce or prevent tech debt by avoiding brittle solutions and designing with future growth in mind. • Drive adoption by anticipating friction points and creating workflows that align with how teams actually operate (not how we wish they operated).