• Develop and penetrate new accounts for IKA process equipment and systems while maintaining and expanding existing customer relationships. • Identify customer process challenges and recommend solutions to improve efficiency and performance. • Specify appropriate equipment or systems and prepare accurate quotations based on customer requirements. • Conduct sales calls, technical presentations, and key account seminars with customers and prospects. • Qualify, develop, and document sales leads; maintain organized customer and contact records within IKA’s CRM and mailing list programs. • Process all incoming leads and ensure timely follow-up with customers and sales representatives. • Provide support for equipment testing, including in-house trials, on-site customer testing, and start-up assistance as needed. • Train, support, and manage assigned sales representatives within the region. • Oversee regional sales activities and performance, ensuring alignment with company objectives. • Report leads, active projects, and sales activity to the Director of Sales. • Document customer applications and coordinate project management activities as required. • Qualify customer applications and coordinate in-house and field equipment trials and demonstrations. • Manage and coordinate regional trade shows and marketing events. • Participate in relevant meetings, professional organizations, and industry activities.