• Define and evolve the end-to-end narrative for Dash and priority innovation initiatives, grounded in customer insight, market context, and business strategy. • Translate complex, AI-powered and multi-surface products into clear, compelling positioning and value propositions. • Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications. • Own the strategy and operating model for Dropbox’s most critical product releases. • Build scalable frameworks that drive alignment, accountability, and execution across Product, Marketing, Growth, Sales, and Support. • Define success metrics, adoption goals, and post-launch plans to raise rigor. • Establish scalable mechanisms to surface customer needs, motivations, and friction across segments and surfaces. • Synthesize insights from research, usage data, sales, and support to inform positioning, roadmap decisions, and lifecycle strategy. • Ensure customer insight meaningfully shapes product and go-to-market decisions. • Partner with Product and Design leadership to shape strategy, prioritization, and sequencing based on market opportunity and customer impact. • Bring competitive intelligence and market trends into roadmap and planning discussions. • Align messaging strategy to company-level goals, revenue priorities, and adoption targets. • Foster a culture of ownership, curiosity, and continuous improvement. • Serve as a senior thought partner to Product, Growth, Sales, and Marketing leadership. • Influence planning cycles, OKRs, and investment decisions through clear strategy and data-backed recommendations. • Help lead organizational change as Dropbox evolves its product portfolio and GTM approach.