• Create 4–5 detailed creative briefs per day, outlining ad concepts, key messages, and formats for our editing team, following established internal processes. • Collaborate closely with editors to refine and perfect creative deliverables, ensuring each asset aligns with brand strategy and performance goals. • Leverage existing processes to develop briefs for data-driven iterations of winning ad creatives, driving continuous creative testing and optimization. • Serve as a main creative liaison to clients, ensuring clarity, alignment, and progress across all initiatives. • Communicate regularly with clients to share updates, secure creative approvals, and maintain transparent collaboration. • Deliver clear and proactive communication to internal team members to ensure tasks are completed on time and to standard. • Partner with Media Buyers, Growth Managers, and the Growth Director to lead internal strategy meetings, ideating new growth initiatives and performance improvements. • Collaborate with team members across Brand Management, Lifecycle, Influencer/Social, and Amazon departments to support integrated growth strategies. • Extend collaboration beyond creative strategy to coordinate full-funnel growth strategies with the broader team — ensuring alignment between media, creative, lifecycle, and conversion efforts. • Lead and manage ongoing video production initiatives, including building scalable processes, creating detailed shot lists, organizing shoot schedules, and coordinating with the Videographer or Production Director to execute. • Contribute to the development of creative and growth strategies that connect storytelling to performance outcomes. • Use performance data to guide creative iteration and campaign decision-making.