• Create and execute compelling lifecycle marketing campaigns • Develop detailed creative briefs, product engaging copy and collaborate with designers and team members • Design and implement all email and SMS campaigns • Review and proofread all messaging across email, SMS, and other templates • Support strategic programs through manual and automated campaigns across the customer lifecycle • Create targeted audiences and segments for each message • Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider • Execute the email/SMS marketing calendar and maintain the project tracking in Asana • Balance email and SMS frequency across program touchpoints • Leverage customer data for personalized messages, segment audiences and build trigger event campaigns • Plan and conduct A/B tests and provide recommendations for improvements • Continuously track and analyze results, offering data-driven recommendations for optimization • Ensure all program assets and data management programs adhere to regulations and best practices