• Plan and execute multi-segment / industry programs and campaigns - focused on large enterprise to mid-size accounts in for-profit industries • Execute different campaign categories, from physical to virtual events (Webinars, Workshops, Hands-on-Labs), content syndication, email, paid social (LinkedIn), and direct mail • Provide campaign pre-launch content, training and SFDC tagging information to sellers and follow-through after campaigns end to monitor marketing attribution to new opportunities • Sustain our installed-base expansion pipeline while growing our net new logo’s / business penetration, particularly for newer solutions on our Product Roadmap in mid-2022 • Partner closely with regional sales leaders to ensure aligned annual and quarterly go-to-market plans tied to revenue targets and be able to nimbly adjust as market, business, competitive and company priorities shift • Analyze and draw actionable insights from your marketing program and campaign data - to tell a credible marketing pipeline and closed / won revenue booking narrative • Lead our growth marketing and integrated programs / campaigns for new customer acquisition through both ABM (account-based marketing) and 1:few scalable programs • Collaborate with our solution and product teams to plan well ahead of launches to stimulate early demand • Create alignment and feedback loops with US sales, corporate marketing, operations, and other key internal stakeholders, including regular check-ins, QBR’s and SLA’s • Manage annual budget with mind on OPEX efficiency tied to marketing ROI • Tap into our sales, marketing automation and performance reporting tools and platforms to regularly pull data to draw actionable insights, spanning planning prioritization to in-flight optimization to back-end measurement • Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI