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Role Description

We have a client looking for a Performance Marketing Manager with deep expertise in direct mail and offline media. This is a 40hr per week contract role, with an initial 5-month term.

This role will help own the strategy and execution of direct mail programs across all consumer-facing campaigns, including:

• Direct mail
• Shared mail
• Package inserts
• Flyers
• Other offline placements

In addition, this individual will manage promo code operations tied to direct mail–driven campaigns supported by the broader paid marketing team.

This is a highly cross-functional role, partnering closely with internal marketing, analytics, martech, creative, and external agency teams. The ideal candidate brings a strong performance mindset and hands-on experience driving measurable ROI through direct mail and other offline channels.

Responsibilities

• Own media planning, execution, and optimization for direct mail and print marketing campaigns
• Lead direct mail strategy, including audience targeting, offer strategy, testing, and scale plans
• Manage promo code operations for direct mail campaigns, including setup, tracking, spend, and fraud controls
• Partner with internal teams and external agencies to plan direct mail budgets and ensure spend aligns with financial objectives
• Manage direct mail vendors and agency partners, including RFPs, test-and-learn programs, and tooling integrations
• Drive continuous improvement of direct mail measurement, including attribution, incrementality, and media mix modeling
• Analyze direct mail performance, surface insights, and translate findings into actionable recommendations
• Stay informed on direct mail and offline media trends, costs, and measurement innovations

Qualifications

• 2–5+ years of experience managing direct mail or offline performance marketing campaigns
• Deep hands-on experience with direct mail strategy, execution, and measurement
• Strong understanding of performance marketing KPIs and direct response direct mail tactics
• Highly analytical, with advanced Excel skills; experience with SQL or similar data environments strongly preferred
• Proven ability to develop data-driven direct mail testing frameworks and optimization roadmaps
• Comfortable operating in fast-paced, cross-functional environments with a roll-up-your-sleeves mindset
• Strong communicator who can collaborate effectively with senior stakeholders, agencies, and internal partners

Company Description

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm.