• Proactively identify and engage prospective clients through outbound prospecting efforts (email, phone, LinkedIn, events, referrals, etc.) • Qualify inbound leads in partnership with Marketing (web inquiries, webinar attendees, campaign engagement, etc.) • Conduct discovery conversations to assess business needs, timeline, budget, and fit • Set qualified meetings for Customer Development Executives and ensure effective handoff • Develop and execute re-engagement strategies for stalled or dormant opportunities • Drive attendance and engagement at industry and partner events (e.g., Workday events such as Workday Rising, SKO, user groups, webinars) • Maintain accurate and timely pipeline data within CRM (e.g., HubSpot) and partner systems (e.g., Workday Partner Center) • Track prospect engagement and activity metrics to support reporting and forecasting • Assist in proposal coordination, RFI/RFP support, and early-stage deal documentation as needed • Support territory management through contact mapping and relationship tracking • Prepare meeting briefs, capture notes, and coordinate follow-ups for prospect and partner meetings • Identify process improvement opportunities across prospecting, qualification, and GTM collaboration workflows