• Lead day-to-day management and growth of Bark’s affiliate program within Impact, ensuring accurate tracking, clean attribution, and well-maintained partner terms, offers, and placements. • Own partner lifecycle management for priority affiliates and publishers: onboarding, enablement, relationship management, performance reviews, and ongoing optimization. • Evaluate, vet, and approve inbound affiliate applications against Bark’s quality standards, traffic requirements, brand guidelines, and compliance expectations. • Identify and contribute to outbound partner growth opportunities (publishers, content partners, loyalty/deal partners, and other relevant affiliate types) in alignment with channel goals and brand fit; assisting with outreach and negotiations in partnership with the Director of Partnership Growth. • Monitor daily performance and traffic health to identify optimization opportunities, detect anomalies, and flag potential fraud, compliance issues, or brand-safety risks. • Investigate and resolve tracking, attribution, and performance issues in coordination with partners and internal stakeholders; recommend corrective actions and document outcomes. • Build and maintain a structured optimization roadmap (offers, landing pages, creative, messaging, placements), proposing tests backed by performance data and owning implementation and measurement. • Prepare and deliver weekly and monthly reporting: performance summaries, insights, learnings, blockers, and recommendations to the Director of Partnership Growth and/or relevant stakeholders. • Partner with cross-functional teams to brief and coordinate partner needs related to creative assets, promotional mechanics, tracking enhancements, and product updates. • Manage partner communications cadence (newsletters, promo announcements, product updates, policy changes) to keep partners informed, enabled, and aligned. • Maintain accurate internal documentation for partner details, placements, terms, and promotional calendars to support operational clarity and auditability. • Monitor competitive activity, affiliate marketing trends, and emerging traffic sources; share relevant learnings and opportunities with leadership. • Identify opportunities to improve program workflows and efficiency, including leveraging AI-enabled tools and automation where appropriate.