The Art, Science & Technology of Talent Acquisition & Management of Sustainable Teams for Resilient, Profitable Growth.

Growth Marketing Director – DTC Online Training Courses

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 1-10Since 2015H1B No SponsorCompany Site LinkedIn

Location

New York

Posted

40 days ago

Salary

$150K - $200K / year

Seniority

Lead

Postgraduate Degree1 yr expEnglish

Job Description

• Design and execute the full-funnel customer acquisition strategy • Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn • Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email • Build and optimise email CRM flows for nurture, launch, cart-close, and ascension • Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure • Optimise CPL, CAC, and LTV with a commercial growth mindset • Work closely with founders, content, and partnerships teams, including the TED partnership

Job Requirements

Proven experience launching and scaling a D2C online course or cohort-based programme
A premium price point experience of $5,000 or higher
A 12-week or MBA-level programme structure
Customers or students in the US, Europe, and the Middle East
Deep hands-on expertise in performance marketing and funnel optimisation
Strong experience with email CRM and lifecycle marketing
A commercial, growth-hacker mindset with strong analytical skills
Comfort operating in startup mode within an established, well-known company
Fluent English communication (programme delivered globally in English)

Benefits

Revenue-based bonus tied to launch performance and cohort revenue
Incentives linked to CAC, LTV, and funnel efficiency
Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
Potential profit-share or long-term incentive plan as the programme scales