• Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies • Guide the team’s development of plans, messaging, and content that translates business goals into effective marketing strategies for both products and vertical segments • Define and own the product positioning for the full Veeva Quality portfolio of products aimed at senior business and IT leaders • Expand and scale content marketing to ensure the right content and derivative assets are developed quickly and with quality • Adapt materials and marketing for use across a number of different vertical markets and sub-segments • Closely collaborate with strategy, sales, and product leadership to ensure the development and delivery of the most effective programs aligned to the needs of the business • Measure and optimize to ensure activities are effective, efficient, and deliver high ROI