• Lead end-to-end ownership of product marketing, setting the strategic vision and defining how the team drives platform and solution positioning, messaging clarity, and market momentum. • Develop thought leadership and category-defining narratives that advance 6sense’s role at the center of the RevTech/Revenue AI category. • Own and evolve platform positioning, core messaging, and differentiated value propositions based on customer insights, competitive intelligence, and market trends. • Craft tailored narratives that communicate compelling value to Marketing, Sales, Customer Success, and Revenue Operations personas. • Define and run the product launch strategy, ensuring readiness, alignment, and successful adoption. • Oversee development of compelling buyer-facing content, including messaging frameworks, solution guides, demos, videos, and interactive content. • Define organizational strategy, hiring plans, goals, KPIs, and budget for the product marketing team. • Lead a team and foster a culture of innovation, collaboration, and customer-centricity.