• Design, implement, and continuously optimise the key process indicator model for revenue generation. • Lead analysis across the full revenue funnel: demand generation, pipeline, bookings, expansion, retention, and churn • Partner with executive leadership & finance on revenue modeling, sales forecasting, and demand generation planning • Surface insights that challenge assumptions and influence decision making, enabling leaders to proactively adjust strategies rather than react after the fact • Identify trends, risks, and inefficiencies across segments, regions, and customer cohorts • Partner with Data Engineering and RevOps to ensure high-quality, trusted GTM data • Oversee dashboards, reporting, and self-service analytics to provide real-time visibility for GTM stakeholders • Drive adoption of analytics tools and data-driven decision-making across the organization • Ensure the organization’s data hygiene, governance, and GTM analytics capabilities become best-in-class. • Expert marketing business acumen that enhances modeling providing timely insights for optimization of global programs • Partner with Marketing functions to design predictive models for pipeline forecasting, and territory planning. Informing bi-directional views and reporting • Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities • Other responsibilities as assigned