• Evolve the website and public facing marketing materials to align with the industry, Vantage’s ICP, and the product's unique differentiators. • Take the lead in driving content initiatives, particularly those less technical in nature like case studies, market landscape overviews, and thought leadership pieces • Work with Customer Success to execute customer case studies end-to-end from initial research to promotion and sales enablement • Collaborate with the Sales to build pitch decks, competitive analyses, and other assets that unblock sales • Lean on your product and customer understanding to plan and execute campaigns that generate inbound demand for Vantage