• Define and evolve platform-level positioning and messaging, ensuring consistency across our brand and solution areas while clearly articulating Workiva’s differentiated value • Lead platform storytelling for flagship moments, including the Workiva Amplify product keynote and other executive-level presentations • Lead the creation and evolution of Workiva’s corporate pitch deck and enable the global sales organization to articulate Workiva’s differentiating value proposition • Partner on Workiva’s quarterly marketing moments program, aligning major product launches with high-visibility marketing events to amplify impact, accelerate awareness, and create meaningful market moments • Drive thought leadership through content, messaging, and speaking opportunities and partner with Demand Generation to support large, integrated campaigns that drive platform awareness for the company • Measure and optimize the efficacy of our platform messaging in-market • Meet with customers, analysts, and partners to define and validate key value pillars • Present to executive leadership with insights, recommendations, and updates that support platform growth and strategic priorities