• Develop and be accountable for achieving annual and longer-term business plans on a national basis for designated region in conjunction with CFSL and MBU leadership focusing on new business sales, renewal persistency, loss ratio and close ratio. • Establish a detailed understanding of and be able to clearly articulate CFSL's ESL products and services, value proposition, risk appetite, profitability and performance goals. • Establish detailed knowledge of existing CFSL producers; strengthen C&F relationship through participation in producer calls and visits to retain desirable business. • Ensure new production sources align with company strategy and financial objectives • Design and implement strategies to improve underperforming producers or to better allocate resources and producer focus. • Ensure consistent flow of communication and workflow alignment between CFSL Sales and Underwriting, Claims, and other CFSL functional teams. • Understand and mitigate potential channel conflicts across C&F ESL portfolio • Identify customer needs and collaborate across the organization to design innovative solutions. • Create and implement sales strategies to develop new production sources through cross selling and producer sourcing tools to achieve regional and national sales goals. • Represent C&F at multiple industry events each year, facilitating both producer opportunities and high exposure panel opportunities. • Build and maintain positive and collaborative relationships within all areas of the organization. • Actively participate in regular sales/underwriting meetings and other communication forums critical to the success of the collective team. • Provide feedback and utilize reporting and forecasting tools on all quoted business. • Perform regular block and producer analysis on designated producer metrics to ensure CFSL and producer accountability. • Coordination with VP of Sales and C&F Marketing and Communications teams to develop current and future industry data and marketing collateral. • Maintain awareness of market trends, products, market participants and competitive practices, and identify emerging threats to the department. • Participate in strategic discussions and initiatives to ensure CFSL sales team is aligned with MBU/A&H goals. • Participate in continued education to further their knowledge of Crum & Forster’s product offerings. • Manage expenses within assigned budget. • Role model the A&H culture, values and C&F core competencies