• Develop and Implement effective sales strategies to achieve sales growth targets • Travel and visit assigned customers on a regular basis to implement account development strategies by promoting products, presenting new product information and encouraging feedback on the company’s products and services • Cultivate strong partner-based relationships with retailers and large growers to develop customer loyalty and increase brand awareness • Participate in the introduction of new technology platforms and products to key accounts • Overall ownership of adoption and will carry the revenue targets for products and services within the designated region • Manage a large geographical territory and achieve account expansion target and current sales target • Collaborate with Field Services, Grower Relations and Channel teams to support sales growth and customer satisfaction initiatives • Monitor the marketplace and analyze opportunities, providing competitive analysis, strategies, and tactics • Stay well-connected with customers to ensure broad market needs are being incorporated into the product development and enhancement cycle • Identify and resolve issues across the marketing/sales and account management functions • Representing and promoting the company at events, such as conferences or trade shows • Lead contract negotiations with large clients • Provide education and training to customers