• Support omni-channel retention and engagement strategies to drive growth for HOKA across North America • Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms • Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns • Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans • Act as primary contact for internal brand marketing teams and external vendor partners • Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches • Execute geo-targeted campaigns to support wholesale and field events • Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement • Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams • Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities • Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy • Support retention initiatives for HOKA owned retail • Provide guidance and mentorship to Marketing Associates and/or Coordinators