• Drive development of potential customers from cold calling, initial contact, closing business, contract negotiation/execution, and ongoing account management • Manage relationships with assigned accounts as primary contact • Ensure customer satisfaction and manage expectations and deliverables between customers, applications, and technical consulting staff • Coordinate and execute a plan for increased use of company’s products in the market • Present contracts for reagents, capital equipment, and service • Interface with Sales Administration for accurate and timely responses • Utilize Salesforce and PowerBI for documentation of sales activities and territory reporting • Represent the company at professional meetings and events • Develop sales plans to increase revenue from new and assigned accounts • Follow pricing guidelines for profitable business • Exhibit professional behavior reflecting positively on the company