• Lead annual/quarterly planning, OKRs, and cross-functional prioritization; run QBRs/MBRs and weekly staff cadence for the CMO org. • Own marketing budget planning, tracking, and spend governance; tie investment to outcomes and reallocate based on performance. • Define and improve core marketing processes (intake, campaign execution, approvals, launch readiness, event follow-up, partner motions). • Establish KPI framework across the funnel; maintain dashboards for pipeline, conversion, velocity, CAC/efficiency metrics as appropriate. • Own MAP operations (e.g., Marketo/HubSpot/Pardot), lifecycle definitions, scoring, routing, and nurture/drip frameworks. • Define lead stages (MQL/SQL/SAL, etc.), SLAs, routing rules, and notifications; ensure closed-loop reporting with sales/RevOps. • Build attribution approach that leadership trusts; run experimentation and insights to guide spend and program decisions. • Own data quality, enrichment, segmentation structures, consent/compliance, and governance with RevOps. • Manage website performance, conversion optimization, technical governance, and integration with analytics and MAP/CRM. • Own operational execution and reporting for SEO/SEM programs (process, measurement, vendor governance if applicable). • Draft CMO readouts, prep leadership/board materials, drive key initiatives, unblock cross-functional work, and ensure accountability. • Collaborate with CMO leadership team, RevOps/Sales Ops, Sales leadership, Finance, IT/Security, Product Marketing, Demand Gen, Web/Dev, Data/BI.