• Own outbound and lifecycle messaging across B2C audiences via Customer.io • Implement communication strategies for existing customers • Identify differences in user journeys based on user behaviour across different markets • Convert insights into regular touchpoints • Build and run multi-channel communication campaigns (email, SMS, push, in-app) to enhance customer engagement and retention • Continuously run tests and experiments (copy, design, segments, channels) • Support deliverability and maintain sender reputation • Assist in segmenting customer databases to deliver personalised and targeted marketing communications • Prepare regular reports on campaign performance metrics (e.g., open rates, click-through rates) and suggest areas for improvement • Work closely with marketing, design, and content teams to ensure cohesive and effective CRM initiatives.