• Own and rebuild the end-to-end marketing operations function, including GTM systems, data architecture, campaign taxonomy, and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline and revenue. • Serve as the primary owner of marketing systems and infrastructure, including Salesforce GTM workflows, object models, and swim lanes, ensuring clarity of ownership, governance, and scalability across a shared enterprise instance • Navigate and resolve access, ownership, and governance constraints across systems and data, partnering with IT, Engineering, and Analytics to establish clear operating models and decision rights • Define and maintain the data models, workflows, and handoffs that connect marketing activity to pipeline, forecasting, and revenue reporting • Establish and own the operational and reporting cadence for marketing performance, including data refresh cycles, attribution reporting, forecasting inputs, and post-campaign analysis, ensuring outputs are trusted, repeatable, and decision-ready at the executive level • Partner with Marketing leadership to translate GTM strategy into scalable systems, data models, and operational workflows, ensuring consistency across tools and reporting layers • Own marketing data quality, integrity, and governance, including definitions, taxonomy, documentation, and change management • Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned • Provide executive-ready visibility into marketing and GTM performance by delivering clear, actionable reporting and insights • Partner with Finance to support budget governance, planning inputs, and performance measurement, ensuring alignment between spend, pipeline, and outcomes • Proactively assess gaps and failure points across systems, data, and processes, and lead prioritization, remediation, and rebuild efforts to support GeneDx’s evolving GTM strategy • Collaborate closely with Business Operations & Enablement to support adoption of operational systems, while maintaining clear ownership of tooling, data integrity, and performance measurement.