VisionPoint Marketing

We solve enrollment marketing challenges.

Digital Marketing Specialist

Digital MarketingDigital MarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

North Carolina

Posted

30 days ago

Salary

Not specified

Bachelor Degree2 yrs expEnglish

Job Description

• Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans for VisionPoint’s clients • Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include: multimedia/programmatic media (StackAdapt, YouTube, etc.) SEM (Google Ads, Bing Ads, etc.) social media (Facebook Ads, LinkedIn Ads, etc.) • Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports • Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance • Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels

Job Requirements

  • Bachelor’s degree in Marketing or a related field, or equivalent experience
  • 2-3 years of experience in a comparable role is preferred
  • Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions
  • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment
  • Strong verbal, written and interpersonal skills
  • Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job
  • Passion to deliver work that’s excellent and efficient
  • Ability to effectively plan, anticipate and take proactive, appropriate action
  • Thirst for knowledge and passion to learn and grow in your area of expertise
  • Sense of ownership and accountability to the goals, the client and the team
  • Willingness to actively contribute to VisionPoint’s culture and embody our values

Benefits

  • options for health
  • dental
  • vision
  • matching 401k
  • paid time off

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