• Own and execute SSA’s enterprise-level SEO strategy with the goal of ranking #1 for high-intent keywords across core service verticals • Drive a 2x increase in inbound qualified leads within 12 months • Position SSA as the clear digital authority and market leader in scientific safety • Manage and continuously optimize SSA’s website for performance, user experience, and conversion • Build and execute a high-quality content strategy aligned to growth priorities • Develop landing pages and campaigns that convert traffic into qualified leads • Implement structured lead tracking, scoring, and routing processes • Partner with Sales and Operations to improve lead quality and conversion • Analyze performance data and continuously optimize for ROI • Manage inbound lead flow to ensure speed-to-lead and accountability • Contribute to strengthening SSA’s brand positioning across acquisitions and verticals • Leverage AI tools to accelerate content production, keyword research, competitive analysis, and SEO optimization while maintaining high quality and brand voice • Implement AI-driven workflows to improve marketing efficiency, personalization, and conversion performance • Deliverables & Outcomes • #1 rankings for targeted high-intent keywords • 2x inbound qualified leads • Improved website conversion rate • Increased domain authority and backlink quality • Clear marketing attribution tied to revenue • Strong alignment between Marketing and Sales on lead quality • Clean reporting dashboards showing performance by channel • Consistent production of high-quality thought leadership content