• Own and optimize paid media programs across social (Meta, LinkedIn, TikTok), SEM/paid search (Google Ads, Bing), and SEO strategy in partnership with content and web teams. • Manage budgets, pacing, forecasting, and performance optimization across channels. • Build and maintain channel-level and blended CAC, ROAS, and LTV models. • Lead email marketing operations, including lifecycle campaigns (nurture, onboarding, re-engagement). • Drive segmentation, personalization, and automation strategies. • Ensure deliverability, list health, and performance optimization. • Partner with Data and Engineering to ensure clean data flows and reliable execution. • Own martech integrations and workflows (ESP, CRM, CDP, analytics tools). • Design and run A/B and multivariate testing frameworks across email, paid media, and landing pages. • Define success metrics and measurement methodologies for all campaigns. • Build and maintain dashboards and reporting for executive and stakeholder visibility. • Analyze funnel performance from impression → conversion → retention. • Translate data insights into actionable optimization recommendations. • Partner cross-functionally with Product, Data, Engineering, Creative, and Sales teams. • Act as a strategic thought partner on growth initiatives and experimentation roadmaps. • Maintain documentation and best practices for marketing analytics and operations.