• Act as the primary commercial contact for all accounts within the assigned territory • Develop and execute territory plans aligned with TruBridge’s strategic priorities • Lead full-cycle sales activities: qualification, discovery, solution alignment, proposal development, negotiation, and close • Drive new business acquisition and manage renewals, cross-sell, and upsell opportunities across the TruBridge portfolio • Build and maintain a robust pipeline through proactive prospecting and relationship management • Serve as a trusted advisor to clients, understanding their business needs and aligning TruBridge solutions to deliver value • Support client success initiatives to ensure long-term satisfaction and retention • Conduct structured discovery to understand clinical, financial, and operational requirements • Partner closely with Business Units, Finance, Legal, and the Regional Business Development Executive (RBDE) to advance deals and ensure seamless execution • Coordinate with internal teams to deliver integrated solutions and resolve client issues promptly • Reinforce TruBridge’s enterprise-level positioning in community and rural healthcare markets • Represent TruBridge at industry events, conferences, and client meetings as needed