• Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals. • Design and maintain weekly executive dashboards for senior leadership. • Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes. • Partner with analytics, finance, and engineering to ensure clean instrumentation. • Establish and manage a test-and-learn framework across consumer touchpoints. • Translate performance insights into executive-ready narratives and case studies. • Evaluate emerging analytics tools and best practices. • Analyze product sell-through and make strategic recommendations for optimization. • Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization. • Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance. • Other duties as assigned.