• Support multi-channel advertising strategy focusing on growing product awareness and sales • Daily monitoring and analysis of all advertising campaigns on Amazon and other eCommerce sites • Manage established campaigns while offering improvement suggestions and outline new strategies • Understand and manage automation tools to adjust bids daily, weekly, etc. as well as adding and removing products from campaigns based on performance and/or profitability • Maintain, analyze and report on a monthly KPI spend/sales report by category and brand along with profitability • Formulate detailed ad performance reports and frequently update leadership on performance • Build and maintain rapport with multiple internal and external partners by attending regularly scheduled meetings and providing performance reports • Conduct keyword research, analysis and keyword expansion including negative keywords to improve spend efficiency • Collaborate with Merchandising departments on strategies such as new product launches, promoting new digital assets etc. • Conduct A/B testing on different ad strategies such as product/category targeting versus audience targeting • Perform market research, including competitive practices on various websites • Keep up to date with the latest marketing tools available through all relevant eCommerce platforms