• Develop and manage client relationships within the Command & Control AV market, including government, defense, public safety, utilities, and enterprise operations centers. • Identify, qualify, and close new business opportunities through consultative selling and solution-based sales approaches. • Collaborate with engineering and project teams to design and propose integrated AV, display wall, and control system solutions tailored to client requirements. • Manage the full sales cycle — from prospecting and proposal development to contract negotiation and post-sales follow-up. • Maintain strong product knowledge across leading AV manufacturers, including video wall processors, display technologies, control systems, and collaboration tools. • Achieve or exceed assigned sales targets and margin goals. • Stay informed of industry trends, competitor offerings, and emerging technologies in the Command & Control and AV integration sectors. • Attend trade shows, industry events, and client meetings as required. • Provide accurate sales forecasts and pipeline updates to senior management.