• Identity and target potential clients within the assigned territory to generate new business opportunities • Develop and implement effective lead generation strategies • Conduct thorough research to understand the IT and cybersecurity needs of prospects • Build and maintain a robust pipeline of qualified leads and manage the sales process from initial contract to closing • Engage with key decision makers to understand their business challenges and present tailored IT and cybersecurity solutions • Collaborate with internal teams to develop comprehensive proposals • Conduct product demonstrations and presentations • Negotiate contracts and pricing to maximize profitability while ensuring client satisfaction • Stay informed about industry trends, competitive landscape, and emerging technologies • Provide regular reports on sales activities, pipeline status, and market feedback to senior management • Utilize CRM tools to track and manage sales activities • Participate in sales meetings, training sessions, and professional development opportunities