• Own the Meta ad accounts for 5–10 DTC brands, managing budgets from $50K–$500K+/month. • Develop, launch, and scale paid social strategies across Meta with a deep understanding of creative testing frameworks, offer iteration, and funnel optimization. • Collaborate with the creative team to direct content strategy based on performance data (hooks, thumbstop ratios, retention, CTA performance). • Monitor performance daily, identify trends, and rapidly iterate toward CPA/CAC and MER targets. • Manage full-funnel performance: prospecting, retargeting, and LTV optimization. • Use data tools like Motion, Triple Whale, Polar, or Northbeam to extract actionable insights. • Lead client communication on performance insights, strategy shifts, and growth opportunities. • Document and refine media buying SOPs and testing frameworks for scale. • Mentor and support junior media buyers and analysts.